General UI/UX Design
Hitesh Dhawan Sep 05, 2021

Why Innovation May NOT Be The Answer To Your UX Problems

Innovation — What do you imagine? If the montage in your mind’s eye includes drawing boards groaning under the weight of colorful post-it notes, robots moonwalking on the work floor, and beer fridges by the water cooler, you may be conflating ‘modern’ and ‘meaningful’.

If innovation were a cold, heavy, glossy product you could buy, it would be a collapsible machine-gun that fits your pyjama pocket. While I don’t endorse the civil ownership of guns, I find a pocket-sized gun the perfect metaphor for innovation — chaos-on-demand in your pocket. When do you whip it out? What for? Profound questions — both of them.

Many a starry-eyed solopreneur and many a Saville-Row-wearing CEO will tell you: innovation is risky.

Google Glass found this out. Tata Nano found this out. The Modobag® suitcase, ahem, we’ll find out. Google Glass was ahead of its time, Tata Nano was near impossible to manufacture without cutting corners. And the Modobag® suitcase — we shall see.

UX designers are no less vulnerable to the seductions of innovation. Even those at Google.

This screen is taken from a blog that discusses the UX mistakes made by tech’s big boys.

A first-time user of Google Translate, staring at this snakey icon — that’s the picture of cluelessness.

So what, you say? Well, Google (or a product as elegant as Google Translator) can experiment, get it….

About Author

Hitesh Dhawan

Founder of Neuronimbus, A digital evangelist, entrepreneur, mentor, digital tranformation expert. Two decades of providing digital solutions to brands around the world.

Why Innovation May NOT Be The Answer To Your UX Problems

Subscribe To Our Newsletter

Get latest tech trends and insights in your inbox every month.

Next Level Tech,

Engineered at the Speed of Now!
Are you in?

Let Neuronimbus chart your course to a higher growth trajectory. Drop us a line, we'll get the conversation started.