With the boom in digital marketing, enterprises globally are aiming to project their brand through mobile and smart devices. For this purpose, businesses either build platform-specific native apps or hybrid apps that work across multiple platforms.
Marketers of startups and small enterprises lean towards hybrid app mobile development because it only requires a single version of the app that can operate on all the devices and platforms. Apart from this flexibility that attracts a massive volume of customers, hybrid apps have several other advantages that this article discusses.
What are Hybrid Mobile apps?
Hybrid apps are software applications that combine the elements of both native apps and web apps. They are primarily web apps in a native environment that integrate with the mobile platform capabilities embedded within the app.
The framework of hybrid mobile apps can be accessed on different platforms and systems. Including iOS, Android, Windows, including browsers such as Mozilla, Chrome, IE and so on. You can download the hybrid mobile app from the play store or app store. It has the same code structure and runs in the same manner on all platforms.
Hybrid mobile apps can be accessed from within a local application with the ability to leverage the mobile web view and access to mobile features. Hybrid apps work on multiple platforms safely and effortlessly.
What is Hybrid Mobile App Development?
True to its name, hybrid mobile app development involves the development of a mobile app that is compatible with both iOS and Android OS. Hybrid app development works on the “write once run anywhere” principle. It uses many plugins to enable unrestricted access to all mobile features. HTML5, JavaScript and CSS are the core web technologies of hybrid apps. Some popular hybrid mobile apps that deliver amazing UX are Instagram, Twitter, and Uber.
Top Reasons Startups must choose Hybrid app Development
Hybrid app development services are the most sought after by startups and small businesses because of various reasons, such as their practicality, deployment speed and multi-platform support.
Cost-Effective and Quick Development
Since organizations do not need to spend time or resources independently for creating different application versions, small and medium-size businesses can save a lot of money and time for development. Hybrid app development allows developers to build a solitary app with a single code base for various stages and platforms.
Native User Experience
Hybrid mobile app development offers a smooth and hassle-free experience to its users on par with the native mobile app. Hybrid apps can attract more customers through their impeccable, reliable and predictable UI/UX. With hybrid mobile app development, your portable application will smoothly execute all its functions for the optimal client experience.
Better Attract Target Audience
Since hybrid apps deeply understand the internal working of the device’s Operating System, it empowers application developers to include innovative features that can attract the intended customer base. The flexibility offered by hybrid apps encourages developers to come up with creative designs to achieve better results and attract the targeted audience’s attention.
Exceptional Performance
Hybrid apps are synonymous with speed and performance. When compared to other app development options, hybrid app development is much quicker and more versatile in its response. Since hybrid apps do not need network connectivity, a hybrid app can run effortlessly on any gadget, even when accessed by multiple users.
Eye-Catching Designs
The most attractive feature of any app is its design, and a hybrid app can offer eye-catching and alluring designs since hybrid apps are portable, adaptable and quickly transform to suit any Android or iOS screen. An attractive app design, quick information display and smooth navigation are the first steps towards offering an exemplary user experience.
Offline Support
Since hybrid apps do not need an internet-connected to be accessed, users can access effective offline support. Users can leverage most of the hybrid app’s significant features even without an internet connection.
Integration Facility
Another distinct advantage of hybrid apps is their ability to integrate with other applications. Hybrid apps can easily associate with the gadget’s framework and the client will not realize even a minor distinction while utilizing hybrid apps across platforms.
Multi-Platform Support
Hybrid apps are scalable and have no restriction on their ability to extend across platforms and devices. Hybrid app development services can help companies build apps with mixed features that work across various stages and platforms, offering versatility to the end-user.
Time-Efficient
Hybrid mobile apps are simple & swift to create when compared to a native app. Organizations, especially startups, can use their existing web development capability to build apps that can compete in the market and attract customers. Once the code gets written for a hybrid app, it can run on both iOS and Android frameworks.
Easy Maintenance
Unlike a native app, a hybrid app does not require any regular updates to its framework. The hassle of switching mobile devices or the inability to use one’s device during an update download eliminates with hybrid apps.
Conclusion
Startups must build a powerful image for their brand and business on the mobile platform at minimum cost and time. Hybrid app development is the best way to fulfil their goals and connect with their target customers quickly and effectively.
References: [1] [2] [3]
About Author
Hitesh Dhawan
Founder of Neuronimbus, A digital evangelist, entrepreneur, mentor, digital tranformation expert. Two decades of providing digital solutions to brands around the world.
