Speak when they’re listening.
These 28 characters ought to be engraved in titanium and hung over the desk of anyone who writes ‘marketer’ in their LinkedIn bio.
The next 5 years that are about to start (2021–2025) will be remembered as the ‘age of audio’.
In the next 5 minutes of your reading time, I will tell you everything I’ve known, tried, researched about audio marketing.
Audio — The cult, marketers need to care about
The resurgence of audio isn’t the story of a novelty. Nor is it the story of a comeback of a medium riding on nostalgia.
The numbers tell a story that should motivate, scare and excite brands.
A 2019 survey revealed that 23% of Americans go to church every week. Interesting. Because almost an equal percentage of Americans (68 million, from a 328 million population, that’s 21%) listen to a podcast each week. The latest numbers suggest that these listeners spend 6–7 hours a week listening to podcasts. One would wonder how many…………..