In a world moving towards everything voice-enabled, and technology overtaking even the minimal tasks at hand like searching for the closest salon & booking yourself an appointment. The popularity & increased dependency of voice search, demands us to comprehend the trends that the voice-enabled systems created and shift our focus a bit on voice search optimisations.
Voice search trends that made it crucial to be voice search enabled
Compared to 21% in 2019, over 24% of US adults own a smart speaker in 2020.Â
Take Away: The larger the number of voice-enabled devices, the bigger the number of voice searches for any product/services. Any website which is not optimized for voice search will be invisible for them.
Over 47% of the smart speaker owners have just one additional mobile device.
Take Away: Almost half of the smart speaker owners have a high chance of making a voice-enabled search.
Over 20% of smart mobile device users depend on the voice assistant for their regular digital tasks like booking an appointment or seeking digital information.
Take Away: Users dependent on voice assistants are more likely to perform voice searches for their needs.
Over 71% of digital consumers rely on voice searches to find the product they are looking for.
Take Away: Smart users are drawn to the reliability & the convenience of voice searches. They get to find the product with little effort and quickly.
Over 24% of smart TV users, 23% car drivers, 19% of PC users & 19% of tablet users have enabled voice-searches.
Take Away: Voice Search is becoming our go-to search tool over multiple applications of technology and has become an essential feature for smart users. This enables designers & developers to learn better how users interact with voice technology over various environments.
Voice-enabled technology is getting popular among the 25-49 age group.
Take Away:Â While Millenials are already dependent on technology, the voice search is actually attracting the working class between 25-49, with a tight schedule to spare mins for physical searches.
Merely 10% of the total mobile device users are unfamiliar with the voice-enabled technology
Take Away: With an acute awareness of voice-enabled technology, the world is pacing towards voice search dependability.
Conclusion
Voice search is going to be one of the major sources of digital searches and it is smart to optimize your website for voice searches and work with people experienced in voice search optimization. In fact, we’re heading quickly into an era where we predominantly search by using our voices.
FAQs:
Q. What is Voice Search Optimization?
Answer: Voice search optimization involves adjusting your website and content to improve visibility and ranking for voice-activated searches, typically done through smart speakers and mobile devices.
Q. Why is Voice Search Optimization Important for Businesses?
Answer: As voice search becomes more popular, optimizing for it can increase your online visibility, improve user experience, and attract more voice search users to your website.
Q. How Does Voice Search Differ from Traditional Search?
Answer: Voice search often involves more natural, conversational language and tends to be more local and mobile-oriented compared to traditional typed searches.
Q. What Are the Key Strategies for Voice Search Optimization?
Answer: Key strategies include using natural language, focusing on local SEO, optimizing for featured snippets, and ensuring your website is mobile-friendly.
Q. How Can I Optimize My Content for Voice Search?
Answer: Create content that answers specific questions, use conversational language, and include long-tail keywords that mirror how people naturally speak.
Q. What Role Does Local SEO Play in Voice Search?
Answer: Local SEO is crucial as many voice searches are local in nature. Businesses should optimize their Google My Business listings and include local keywords and phrases.
Q. How Do I Optimize My Website for Mobile and Voice Search?
Answer: Ensure your website has a responsive design, fast loading times, and easy navigation, all of which contribute to a better mobile and voice search experience.
Q. Can Voice Search Optimization Impact My Website’s Traffic?
Answer: Yes, optimizing for voice search can lead to increased traffic, especially from mobile users and those using voice-enabled devices.
Q. What Tools Can Help with Voice Search Optimization?
Answer: Tools like Google’s Keyword Planner, SEMrush, and AnswerThePublic can help identify voice search trends and conversational keywords.
Q. What Future Trends in Voice Search Should Businesses Prepare For?
Answer: Businesses should stay informed about advancements in AI and natural language processing, and the increasing integration of voice search in various devices and platforms.
About Author
Hitesh Dhawan
Founder of Neuronimbus, A digital evangelist, entrepreneur, mentor, digital tranformation expert. Two decades of providing digital solutions to brands around the world.
