In a world moving towards everything voice-enabled, and technology overtaking even the minimal tasks at hand like searching for the closest salon & booking yourself an appointment. The popularity & increased dependency of voice search, demands us to comprehend the trends that the voice-enabled systems created and shift our focus a bit on voice search optimisations.
Voice search trends that made it crucial to be voice search enabled
Compared to 21% in 2019, over 24% of US adults own a smart speaker in 2020.
Take Away: The larger the number of voice-enabled devices, the bigger the number of voice searches for any product/services. Any website which is not optimized for voice search will be invisible for them.
Over 47% of the smart speaker owners have just one additional mobile device.
Take Away: Almost half of the smart speaker owners have a high chance of making a voice-enabled search.
Over 20% of smart mobile device users depend on the voice assistant for their regular digital tasks like booking an appointment or seeking digital information.
Take Away: Users dependent on voice assistants are more likely to perform voice searches for their needs.
Over 71% of digital consumers rely on voice searches to find the product they are looking for.
Take Away: Smart users are drawn to the reliability & the convenience of voice searches. They get to find the product with little effort and quickly.
Over 24% of smart TV users, 23% car drivers, 19% of PC users & 19% of tablet users have enabled voice-searches.
Take Away: Voice Search is becoming our go-to search tool over multiple applications of technology and has become an essential feature for smart users. This enables designers & developers to learn better how users interact with voice technology over various environments.
Voice-enabled technology is getting popular among the 25-49 age group.
Take Away: While Millenials are already dependent on technology, the voice search is actually attracting the working class between 25-49, with a tight schedule to spare mins for physical searches.
Merely 10% of the total mobile device users are unfamiliar with the voice-enabled technology
Take Away: With an acute awareness of voice-enabled technology, the world is pacing towards voice search dependability.
Conclusion
Voice search is going to be one of the major sources of digital searches and it is smart to optimize your website for voice searches and work with people experienced in voice search optimization. In fact, we’re heading quickly into an era where we predominantly search by using our voices.
