The use of mobile devices for browsing or online shopping is growing at an astronomical rate. But most webpages are not optimized for navigation on those mobile devices. Each mobile device is constrained in terms of display size and hence demands a different approach to view the content displayed on screen. Responsive web design helps websites to adapt to varied screen sizes across phones, tablets, game consoles, desktops, TVs and so on. This design principle enhances online experience for customers on all devices while they check their email or shop or look for information on the web.

We have over 16 years of experience in incorporating responsive web design for hundreds of our customers globally. Our design team develops the responsive design elements for websites catering to several industries including e-commerce. We plan, strategize, consult, and enhance features to offer the best digital shopping and information research platform to users. This advanced design feature helps clientss always stay ahead of competitors and enjoy a formidable market share even in unexpected contingencies and unfavourable market situations.

Our approach to responsive web design involves adapting content to fit on smaller devices without leaving out information. We follow the “write once, publish anywhere” responsive design motto for all our websites.

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We adapt the mobile first approach for responsive web design where the designers assess the range of capabilities in the web design. This approach helps them retain only those features that are necessary for the user to attain his primary objective. As we move to the tablet version, the functionality needed to aid the secondary objective of the user is incorporated. This helps minimize and eliminate unnecessary friction. This strategy helps in giving your users the most valuable information first on any device.


The pivotal difference between regular web design and responsive web design is creating designs for clicks vs. creating designs for thumbs. Our mobile UI designers create content and UI elements for tap and thumb interaction. For instance, we design the main navigation to be at the bottom of the screen for easy thumb access. Interactive elements will be kept in the center of the screen rather than the corners. We avoid small tap targets. Links and CTA’s are of easily clickable height.


Our approach to responsive design is not just about making everything fit in any screen. It is also about complying with the hardware capabilities of the device. In mobile web design, we design our websites to take advantage of available native hardware such as camera, data input and other microinteractions to elicit the optimal functionality for that device.


Our designers design the layouts to be fluid and adaptive so that they can naturally stretch and conform to any browser size. To achieve this, designers identify the responsive breakpoints in the various devices and account for the events that occur between these breakpoints. This approach eases transition or reflow of screen layout into a new device with any browser. Designing a fluid layout will automatically make the content flexible.


The fundamental approach to responsive website design is keeping the website simple but robust. Some website elements are not meant for mobile versions and hence must not be loaded in specific scenarios. Selective loading reduces burden on the browser resources and improves page performance. The best practice of responsive web design is to include only certain elements under certain conditions.

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