Whirlpool of India entered India in the late 1980s with the aim of bringing the best consumer products for every home around the world.
WHIRLPOOL OF INDIA
Creating happier homes with innovation and technology
The world’s leading home appliances brand and many decades old association has lead to some great digital work.
To take the digital initiatives of the brand to the next level and build an asset with a more humane touch and to initiate the brand in the e-commerce space
To create a website that could speak the brand language, to develop content which was digitally optimised and hold the user's attention. To setup not only an e-commerce website but to also work with the brand in setting up a complete e-commerce practice.
On the brand side - the new digital asset developed was mobile responsive and intuitive brand website. The product catalogue and its content were curated for digital consumption. Not to mention a host of features built in the website each doing a specific job of providing the right consumer experience. On the eCommerce side - not only built a robust e-comm platform but pooled into over 14 years of e-commerce experience at Neuronimbus and provided extensive consulting in structuring the right e-comm model.