With the aim of making India a milk sufficient nation, Mother Diary was started in 1974 and brought a series of innovations and programs to achieve their goal.
A mobile game plan that changed the landscape forever
A milky story that is now a case study of bringing digital technology to delivery exponentially
To help the brand know their end customers, to increase sales and the purchase basket size.
With minimal tech penetration on the distribution side and not much on digital marketing program activations, there were more apprehensions on the success of what we proposed.
Working hand in hand with the global loyalty program provider we created the ultimate milk app which was for mother dairy consumers and brought innovation in the form of mobile POS application to overcome distribution/offer redemption challenges. The rest as they say is history.