Mother Dairy

Mobile


With the aim of making India a milk sufficient nation, Mother Diary was started in 1974 and brought a series of innovations and programs to achieve their goal.

MOTHER DIARY

A mobile game plan that changed the landscape forever


A milky story that is now a case study of bringing digital technology to delivery exponentially

Goal

To help the brand know their end customers, to increase sales and the purchase basket size.

Challenge

With minimal tech penetration on the distribution side and not much on digital marketing program activations, there were more apprehensions on the success of what we proposed.

Result

Working hand in hand with the global loyalty program provider we created the ultimate milk app which was for mother dairy consumers and brought innovation in the form of mobile POS application to overcome distribution/offer redemption challenges. The rest as they say is history.

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