Havells India Limited is a Fast Moving Electrical Goods (FMEG) company with a presence extremely strong world wide catering to products like motors, cables and wires, fans and many more.
The brand that defines the consumer electricals space in the country that was getting ready for digital
India’s leading consumer electrical brand was missing out on the digital story. We came in and wrote the script.
To create the brand's most important asset which would go on to become the main stay of everything digital.
The key challenge was to create a brand website that could convey the right positioning for all the product categories and provide for an easy to use catalogue browing experience which had thousands of SKUs, not to forget the challenge of work on Adobe AEM and building the website.
The user experience expertise of the creative team was in full force and the result is for everyone to see. Users are able to browse through the exhaustive catalogue with a few clicks and get access to a curated content that is now consumed by trade partners and consumers alike. On tech front worked on AEM and helped solve key technical challenges.