Our Ecommerce website design process focuses on user experience, convenience and conversions. The layout, content organization, navigation, color schemes, workflows, transitions, popups, modals, widgets, templates etc. are all aspects of the design process. Design considerations also include creating mobile-first layouts, infographic art, CTA (call to action) workflows, and context-sensitive content layouts. The focus of a design process is always on simplicity, organization, interactivity and intuitiveness. A visitor’s user experience is determined by these factors.

Convenience and easy access are the two propositions of an Ecommerce business. This is specifically the philosophy underlying our Ecommerce design and development strategy. We build user-friendly web fronts that allow users to intuitively select products. Functionality, features and navigation is fluidly designed – allowing easy access, easy retrieval and usage. Underlying content strategy ensures that right from the catalogue design to the product datasheets or the product reviews, all information displayed is usable and actionable.

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In Ecommerce site development, Content Flow refers to the site’s ability to attract, retain and then direct users to the checkout page with as much ease as possible. Many deals are sealed or lost based on the quality of images, descriptions, content, styling and design on Ecommerce web pages. End user experience is also about easy navigability, reduced number of clicks, self-explanatory navigation, and a streamlined shopping cycle. Our Content Flow Ecommerce design principle ensures that anybody, regardless of their level of computer literacy, can use anEcommerce site.


Placement of content is of critical importance. Placing the content at vantage locations ensures that users are able to retrieve content at the right place and right time. Features such as search boxes, related product categories, sorting facility, quick buys, and effective filter options add to the user experience. Functional flow can also refer to providing derived information such as most searched product catalogues, shipping cost information, estimated time of delivery, product opinions and reviews etc.


Content on an Ecommerce website is interpreted based on visual cues. The level of importance of a component or element is communicated via colors, styles, contrasts, sizes etc. The form, function, relevance, and associativity of a UI component in the context of a workflow delivers an intuitive user experience. It is about engaging with visitors of the Ecommerce site by constantly interacting with them through proactive and reactive visual representations of the UI.


An Ecommerce site is built to be collaborative. It has to integrate with several systems. Our design process leaves provisions for any workflows where the Ecommerce site connects or collaborates with other systems. These provisions could be in the form of designing workflows for payments, social media shares, enquiries, feedbacks etc. An Ecommerce site may need to be integrated with multichannel stores, other Ecommerce sites, Pick, pack and Dispatch providers, Click and Collect providers, CRM systems, Mobile servers, Payment Gateways, ERP applications, Sales and Promotions websites, Analytics providers and many more such third-party systems.

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