Our UI/UX strategy begins by asking the right questions. Extensive user research forms the core of our UX strategy. A good understanding of the target audience and the market is undertaken before beginning the UI/UX design process. We find out from clientss about their core customers, competitors, and competitors’ strategies. We conduct surveys and opinion polls to get customer feedback on their favorite features and usability. The results of these queries throw light on the business position in the market and what matters to the users. Our designers outline a UI/UX strategy that is adaptable to desktops, various mobile interfaces and platforms, screen sizes and operating systems. Since the user experience and app behavior will be different in each device, they strive to design customized UI/UX interfaces for every platform and device to offer the optimal browsing experience everywhere. The next step in our UI/UX strategy is to be clear about the UX KPI’s such as who the design is aimed at, what approaches are being taken, what is expected from the design efforts and how the results can be measured. This will help us develop the project timeline and milestones effectively. Our user experience analytics data reveals if the UI/UX design strategy is working, and whether the product is reaching the right audience. Constant research is performed even after the product release to keep up with the ever-fluctuating consumer needs. A versatile and adaptable UI/UX design strategy helps us keep pace with current trends and stay ahead of competitors.
We do not underestimate the role of research in the design process. Quality research of user goals, their mindsets, and expectations drive our UI/UX design process. User focused design brings about consistent experience in the design. Once the breakdown of goals is known, every element of the UI/UX design will be aimed at achieving those goals. Our experienced designers map customer journeys to discover their reaction to the brand, their pain points and decision influencers. This knowledge helps our designers create an optimal content strategy to create the best online experiences for them.
We believe that the key to a successful UI is to maintain consistent design pattern. A consistent UI design helps the user to perform his task in a minimum number of steps. Design patterns also involve establishing a design hierarchy. Designers ensure that users find the primary elements first and users pay attention to the priority of features they interact with. Brand consistency is maintained in our design patterns. Brand color, logo and typography must be reflected in all screens of the app or website. We incorporate consistent actions in our designs that reduce user frustration and smoothens the task flow.
Our UI/UX designs thrive on communication and communication is possible through interactions only. The success of our designs is because they speak to the users and keep them enlightened of the process. And this communication remains consistent throughout the app or the webpage. Feedback such as a sound, change in color, or a message will satisfy the user, not waste his time or leave him wondering whether an action took place.
We understand that today’s digital user responds better to visual content rather than just lines of text. Our designs incorporate images, graphics, and videos to engage the user visually. Smart visuals make the text easily comprehendible. While doing this, our design team takes care to understand the content and the relevance of visuals to it. Visuals are placed in the right amount and right places so that they are easily scannable.
The designed UI and UX interface is put through rigorous testing for various parameters such as accuracy, efficiency, effectiveness, and user-friendliness. Usability testing of the interface helps to identify defects, ease of use of the application, flexibility of the system and its ability meet its intended objectives. The goal of the interactive testing in UI and UX is to make the product desirable and satisfactory for the end user.