Research studies have shown that over 75% of marketing experts believe that marketing has changed significantly in the last 2 years than the previous 50. Digital innovations have taken over the marketing space and begun to impact how businesses build their strategies and present their product to their audience. New technologies are being implemented prudently to fast track the marketing process. In the last few years, digital innovation platforms have driven businesses towards success through steady transformation instead of drastic steps.

Our digital innovation initiatives strive towards speeding up marketing efforts through the right people, platforms, and processes. We have delivered innovative digital solutions to several clients globally to help them overcome complex business challenges. We have ensured that customers can too interact with the brand on any platform and access seamless services by implementing technologies such as Artificial Intelligence, Augmented Reality and Virtual Reality. We have adopted automation to allow businesses to rapidly react to unexpected situations and boost brand engagement.

our approach

Highlights of our Digital Innovation Solutions.

MICRO-MOMENT MARKETING

We adopt micro-moment marketing that is highly consumer-focused and innovative. This technique leverages on the buying power and the wide choice enjoyed by today’s consumer. Consumers search for what they need on their terms without waiting for ads to reach them. They expect to get information on their mobile at the moment with the touch of a button. Our marketers aim to target the buyer within this time and within the small window. They work towards this by creating highly customized content through AI and one-touch mobile-friendly offerings.

INNOVATIVE AND INTEGRATED CONTENT

Integrated content has the power to be highly personal and catchy, especially on AI based platforms. Artificial Intelligence, which is a key part of our digital innovation, helps businesses to get to know their customers. AI allows marketers to assimilate and analyze huge datasets across different platforms that can drive wise marketing decisions. We implement AI to study consumer behavior to create innovative purchasing experiences accurately. AI is also an integral part of personal digital assistants, chatbots, content creation, voice recognition and targeted innovative marketing strategies.

PERSONALIZATION

Our personalized content creation approach goes beyond offering just text for reading to provide a well-laid out, engaging experience to the user. Innovative marketing tactics are adopted to remove the barrier between the business and user to create personal and customized interactions. Virtual and Augmented Reality are valuable tools that give customers the freedom to create their own unique experience. Technologies like chatbots and personal digital assistants are used by us to segment and target content to meet specific user preferences. Personal Digital Assistants use AI to offer voice recognition and other personalized services through data analysis of consumer behavior.

AUTOMATION IN DIGITAL MARKETING

According to statistics, businesses that use automated digital marketing techniques boost productivity by over 14% and reduce marketing costs by over 12%. Adoption of automation and AI facilitates valuable leads, more conversions, better sales, and elevated user experience. Our team of qualified marketers’ implements automation in all aspects of digital marketing, such as social media, email marketing, content marketing, and lead generation. Automation takes care of mundane, repetitive marketing tasks letting the experts focus on creative, data-based decisions.

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