While it may seem like a recent phenomenon, animated GIFs have been for over 30 years. GIFs are gaining attention as they are easier & faster to consume, take little time for the viewer, and offer call-to-action capability. Social media marketing companies are leveraging GIFs in their social media campaigns to connect your business to your audience and deliver with an emotional impact. Text can be misinterpreted, but GIFs deliver the exact tone or meaning of the message.
GIFs and their importance in social media marketing services
A GIF or Graphic Interchange Format (GIF) in social media platforms is a series of short, animated images that can be easily shared across devices and platforms. Several memes are shared via GIFs and many of them become viral too. GIFs can be seen in many digital mediums, especially on Instagram. GIFs are typically used to express an emotion or state of mind and they are usually entertaining and funny.
Several social media marketing firms have incorporated GIFs into their marketing campaigns to bring the fun and excitement factor into their social media marketing strategy. Animated images have a bigger emotional connection with the audience as they are innovative and engaging. GIFs are a more impactful communication tool than static or written content.
Be it chat, text, or Instagram messages, people and brands rely on GIFs to express themselves in a light-hearted, yet effective way. Social media marketing services include GIFs into their digital marketing strategy to set businesses to add a unique twist to the campaign and set them apart from competitors.
How social media marketing firms are using GIFs
Here are some of the ways in which social media marketing firms are innovatively using GIFs in their campaigns for new-age engagement:
Tell a story or explain a procedure
As the saying goes, a picture is worth a thousand words, an animated picture or a GIF can visually tell a story about your brand more compellingly. A GIF can tell more than a written story. GIFs can also be used for how-to procedures of using a product, availing a service, or explaining an application.
Promote a product or a service
A GIF is an outstanding way to highlight the features and benefits of a product or service. GIFs come in a frame-by-frame format, the viewer can focus on each feature for a slightly longer time than on a streaming video. A GIF can be quickly and easily created, hence you can design different GIFs to highlight various features and offerings of a product or service.
Generate interest in your website
GIFs are visually stunning with graphics and unique photography but still do not impact the loading time of your web page. Social media marketing firms incorporate GIFs on websites to attract the attention of the visitor. It helps them generate visual interest on the web page in a brief time limit. The colorful and visually appealing GIFs represent the brand strongly and create a deep emotional connection with the viewer.
Attract attention on social media
GIFs are the ideal way to attract the audience’s attention on social media platforms such as Facebook, Pinterest, Twitter, and so on. A great percentage of online users are on social media platforms and GIFs will make them stop and watch the picture, like and share it within their network.
Social media marketing services involve the audience in their marketing programs including the creation of GIFs. Consumers these days have the tools to make their GIFs, customize them, and add their creativity to them. Contests are held to choose the user-generated GIF that best represents the company brand and is worthy of use in the next marketing campaign.
Benefits of using GIFs in digital marketing
Create Compelling Ads
GIFs are the most preferred choice to advertise your product or service. They can display the brand better and can grab the audience’s attention instantly and lure them to make a purchase. You can highlight the essential features of a product through GIFs aiding the consumers to get a closer look at it.
Retain your Audiences
The volume of information available online has reduced the attention span of people significantly. Short, simple, and hard-hitting messages appeal to them more than long texts. GIFs are also more likely to keep the audience’s attention for a longer duration good enough to get your message over.
Project Brand Image
Animated GIFs are an ideal way to convey your brand personality and unique identity. You can communicate innovatively and interactively with your consumers, adding more value to our brand. Through GIFs, you can interact with your audience in a fun and engaging manner. You can customize the GIF with colors, logos, and images that align with your brand and its message.
Social media marketing firms use GIFs to add immense value to brands on digital platforms, especially social media. Through GIFs, you can reach out to a wider audience, gain more visibility and organically get audience engagement.