In our fast changing, Search Engine Optimized world, it’s vital that companies stay in touch with the latest SEO practices to continue to build their brand online. Let’s see how SEO has changed this year and how to assess whether your business is remaining up-to-date.
Following is a list of 5 new SEO trends:
Firstly go mobile. Having a site optimized for mobiles will offer more SEO value than ever. Google provides more value to sites that are mobile-friendly. Through making a company’s online presence more impressive as well as enhancing its website’s SEO value; a good “responsive design” will be able to help a website stay ahead of its competitors.
Content is king. High-quality text will always offer decent Search Engine Optimization value for your brand. Even though several people hear content and automatically visualize blogs or whitepapers, but there are other components like videos as well as infographics that can be used excellently while earning high levels of engagement and adding SEO value.
Be a good neighbor. Even though getting quality inbound links has always been a major focus for SEO experts, the practice has at times hampered branding efforts. Just keep in mind; both link building as well as effective branding should go well with one another to make the most of benefits. Making use of proactive PR to increase awareness of your website is a vital part of highlighting SEO presence and brand image.
Social media is more significant than ever. Even though the fame of your business’s content on social media will not straightaway affect overall rankings, but having positive social signals does benefit Search Engine Optimization. This is mainly correct in the case of Google Plus, where content is more expected to be higher in a person’s search result, if it is in your circle on Google Plus.
Google Plus. This offers more value than only facilitating your content rank higher in SERPs for the people who have you in their circles. This is mainly correct if your business distributes loads of thought-provoking content on a regular basis. Right use of Google authorship adds a good author visual that Google pulls from Google Plus — intensely enhancing click-through rates for content containing the image.