Website is an identity of you or your brand in the virtual world. A website speaks about you, your work, your services and products. A website plays a significant role in how your brand, organization or company is looked at. Redesigning your website is not a simple task. This decision cannot be made in rush, website is as important as the product or service you are invested in.
Your website is a valuable tool which helps you stay connected with your clients and customers, generate more leads, drive more business and build strong credibility.
Redesigning a website is one of the last things that you should think about. When you do think about redesigning your website, you should consider the factors that are leading to this decision. Are they relevant? Does your website really need a change? What do you want to change about the website? Is it difficult for users or clients to browse your website? The list of questions can go on, and you need to know answer to every question to make a right decision of redesigning your website.
Redesigning a website requires time, money and ideas. Consider redesigning your website as changing the interior design of your office. Sometimes even a slight change can make a positive or negative impact.
7 reasons when you should think to redesign your website
Website is outdated
Today most of the business owners prefer to have a website that gives them as well as their users an ease. To serve this, a website should be simple, clean yet pleasing. Get rid of an outdated version of your website, the one that you started off your web presence with. If you haven’t updated your website in last 24 months then it is time to redesign it. Check the present website design trends and see where your website stands on the scale.
Your website is not responsive
Having a responsive website means that the design and content of your website can adjust itself according to the size of the screen you are browsing it on. In today’s world more than 50.3% of the web traffic comes from mobile phones. If your website is responsive it will be easy for users to navigate. A responsive website design will provide a seamless experience to all your users on all kinds of devices.
Your website is not reflection of your brand
To maintain a strong brand image on web, it is important that your website reflects what you do. If your website is unable to represent your brand well or the way it should, then you should think about redesigning your website. A website should portray your brand just like your brand logo does. Website must speak for you and your services.
Your website is not SEO friendly
Search engine optimization or as you commonly know it as SEO, is a way of letting search engines know about your content and your website. SEO helps in getting a good rank on search engines, this is the main reason why your website should be SEO friendly. Using proper keywords in your content, optimizing images with alt tags, using web page titles well are all part of SEO.
Revamp if your website is slow
Nobody likes a website which is slow. It is frustrating when you want to open a specific web page and it takes ages to open. This applies on every device on which your user can open the website. A website which loads quickly makes users happy. It will make you happy as well.
Your services or products have changed
There must be a difference in the services and products you catered to your users from what you are serving now. An updated website must showcase your present stock, products and services offered. Redesign your website to tell your present users and prospective users about your new products and services.
Know your competitors
When you are in business, your competition is with the people around you; people who do what you do or related to what you do. Check their website, understand what makes their website better than your website. After analyzing your competitor’s website, you can lay down a redesigning strategy for your website to make it better than your competitors.
Your website is a way to drive business, if it is not boosting your business then you need to think about redesigning your website. Keep in mind to enhance and utilize your website to maximize the opportunities it brings for you. Let new design define smooth and clean website for you.