Customer engagement is the perception of your business in the minds of customers, not the experience of conducting business. The experience might affect the perception in some ways, but the two are different. An effective relationship with the customer, even after conducting the business, will keep a good image and preference for your brand in customers’ minds.
Even if your brand’s name is written everywhere but not present in people’s minds, it’s useless. An iPhone is a popular phone because it has a certain image that is present in everyone’s mind. Everything present in the world exists inside the mind as a thought and memory based on experiences and perceptions of the subject.
Business people, these days, use customer engagement solutions to market their business effectively. Customer engagement services can boost your business marketing strategies and help build business relationships with customers. Such engagements can help increase customer loyalty.
Customer Engagement Tactics
Vision, Mission & Values
Missions are short-term goals for your company. For example, appearing in the top 10 list before 2025. Vision is permanent. For example, luxury-focused or quality.
Customer is Important
Whenever the name of your brand appears, they’ll feel respect and happiness. Your customers will always recommend your business to others. They’ll always come to you for their future business requirements.
Create an experience of individualism; as if they are not just any customer; they are very important to you. Involve something that uses the customers’ names, thank them personally, text them by using their name on WhatsApp, and send best wishes on eves. Customer engagement services provide these kinds of solutions.
Omnichannel Customer Experience
Demand Forecasting
Avoid Hassle
Feedback
Gifts
Social Media
People spend a lot of time in front of the small and big screens. It will be very effective to use online social media platforms for customer engagement.
Customer Engagement Tools
Customer engagement tools can be used for enhancing customer engagement in the business, for example:
- AI chatbots
- Live chat
- Video chat
- Call support
- Augmented Reality
These tools are used for providing information and helping customers in any step of a business transaction, which results in increased customer loyalty.
AI Chatbots
Chatbots answer customer queries in the chatbox using artificial intelligence and information provided to them about the business. Answers to many questions are the same, so it also uses frequently asked questions as a reference.
Live Chat
In the live chat, an expert tries their best to handle customer queries in the chatbox. The expert is trained and has all the required tools and knowledge about the business to provide the best customer experience.
Video Chat
Video chat is a personalised experience for customers to get their problems solved and make the business transaction easy. In the automobile industry, this tool is used by car consultants to show the features of the car and book test drives.
Call Support
Call support is a toll-free phone number that can be used by customers to solve their queries. An expert from the other side tries to help the customer in the best way possible. Call support is the oldest tool everyone knows about.
Augmented Reality
Augmented reality uses sophisticated technology and VR to provide a personalised experience for the customer. Where the customer can experience the feel of the product before buying it. For example, how will your face look after wearing spectacles? You can see how it’s going to look by using your front camera. The frames will appear as a filter.

Takeaways
With every brand having a digital presence, and customers being bombarded with messages from everyone, how do you stand out? Following the right customer engagement tactics could make or break your business. Your efforts must be directed towards making sure that your customers can recall you over other brands.
The best ways to do this are:
- Keep upgrading your tech.
- Make decisions keeping in mind customer feedback and demand forecasting data.
- Use social media for conducting business.
- Use customer engagement tools, whichever is required.
- The brand must have a psychological impact.
Are you ready to take your business’s customer engagement to the next level? You don’t have to struggle with it alone. Trust the experts of Neuronimbus to take care of your needs. Since 2003, Neuronimbus has delivered 150+ digital solutions to 100+ clients globally. Among the many clients they have served, some of the most renowned ones include Ford, Mahindra, Revlon, Panasonic, KFC, PWC, etc.
Visit our website to know more today!
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