A RALLYING CALL FOR RESILIENCE IN BUSINESS OWNERS

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“Lockdowns are an aberration on the graph of our lives. They’ll pass, so stay grounded. Let the storm subside, assemble the pieces, and re-build.” This sums up my stance in debates on how businesses should respond to lockdowns.

I know better now. And the reason is a pizza bar in South Australia.

All it takes is one innocuous lie to push a state of 1.7m population into a lockdown. Welcome to the life you never imagined.

It’s obvious that governments don’t know any better than shouting PAUSE and expecting businesses to screech to a halt at the call.

Sudden Lockdowns Are A Reality You Can’t Shy Away From

Isn’t it obvious?

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