Website — a term that’s failed to evolve alongside the concept it describes.

For a teenaged graphics design prodigy in Singapore, a website is a one-page poster on the Internet. For an eCommerce business, a website is a cockpit of crucial controls.

DIY website builders are the solopreneur’s friends. You could grab a Starbucks Grande Caffe Latte, pop out your smartphone, drag and drop design blocks, and state contentedly at a half-decent website before the coffee goes cold.

That’s if your website is meant to be a digital business card, only.

Don’t Be Happy With A Digital Poster — A Website Is Way More Than That

A fact that has slipped past many in the business community is that all businesses exist in a dual-reality. We exchange more meaning using clicks, keystrokes, and thumb taps, than by speaking, listening, and seeing.

For your business, the digital version of existence may be more……