Website — a term that’s failed to evolve alongside the concept it describes.
For a teenaged graphics design prodigy in Singapore, a website is a one-page poster on the Internet. For an eCommerce business, a website is a cockpit of crucial controls.
DIY website builders are the solopreneur’s friends. You could grab a Starbucks Grande Caffe Latte, pop out your smartphone, drag and drop design blocks, and state contentedly at a half-decent website before the coffee goes cold.
That’s if your website is meant to be a digital business card, only.
Don’t Be Happy With A Digital Poster — A Website Is Way More Than That
A fact that has slipped past many in the business community is that all businesses exist in a dual-reality. We exchange more meaning using clicks, keystrokes, and thumb taps, than by speaking, listening, and seeing.
For your business, the digital version of existence may be more……
You’ve undoubtedly heard it before: “fail early, fail cheap”. An oft-quoted maxim in both engineering and UX design research, it’s been around for a while.
Why? Because your cost of repair diminishes if you find design flaws early on.
Key takeaways from this post:
- To fail cheap, you have to fail as early as possible.
- To fail as early as possible, you need to test often.
- Start your UX research and testing as soon as you have a viable sketch of your product.
- UX research is cheaper than you think.
- Don’t leave your UX testing for the late stages, start early.
The Best Ways To Test Early And Cheap
A combination of qualitative and quantitative methods works best, so I’ve included both. Follow these steps before starting:
- IDENTIFY your targets. Who will use your product?
- NOTE any request………..