Search Engine Marketing (SEM)
Search engine marketing is the most recent and efficient method of business promotion. It refers to the use of the Internet as a medium of sales for a company’s products or services.Internet advertising is directly related to website promotion. It is an online advertising strategy which helps your business by boosting your Web page relevancy. It helps you in being listed at the top of search engine result page (SERP), drawing huge traffic to your website and turning them into prospective buyers.
To make your website worth interesting, different Website advertising strategies are available today, such as -
- Pay per click advertising; Pay per Click (also known as Pay per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. You pay only when a searcher clicks on your catalog and connects to your site This way you only pay for the traffic to your site
- Banner advertising, Banner marketing is all about paying websites or even search engines to exhibit your banner. Every time a person enters a specific keyword, your banner will appear along with the website. The main objective of banner marketing is to market your product in the arena which is outside your niche market. You can have your banner displayed on websites not directly related to what that certain website is about.
- Search engine marketing through search engine optimization, Search Marketing allows you to turn search engines into lead-generating sales tools. By maximizing company visibility through premium search engine rankings, you can be strategically positioned to drive targeted traffic to your site – increasing incremental sales and building company brand image for your business
- SEO is the process of improving a website’s content and structure in order to increase the quality and quantity of the traffic it receives search engines However, the optimization process is slow and effective for only 3-5 keywords per optimized page. So the trick is to pick the the target keywords, for your web pages, very carefully so as to avoid too much competition in the beginning of the process.
- Article, Article marketing allows writers to promote themselves and their company by writing articles and making the content freely available for reproduction on other Internet sites. It is an effective and inexpensive website promotion tool.
- Blog posting is a new technique to enhance credibility in the market Topics are identified that can generate interest and posts are centered on the same. Carefully thought of, Blog posts are written and posted. This is a cost effective marketing tool to get alternate traffic for your products or services.
- Email marketing, Allows you to build relationships with your target market as well as with those whom you don’t relate to.
THE AIM… to help you evolve your e-business successfully

Sylvain Gervais
(www.renthunting.com)
Sanjay Malhotra
(Billetkontoret AS – Norway)
Deepak Narula (Aman Travels Pvt. Ltd)
Ajay K. Bakaya (Park Sarovar)




